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Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic success in F1

Toto Wolff is in final negotiations to sell a portion of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – after McLaren were valued at £3.5 billion in an adjustment to corporate structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a stake in the region of five percent.

The 53-year-old would stay on as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes and chemicals giant Ineos Group, who each also own one-third of the company.

An official representative stated: "We are providing no official statement on this. The management structure of Mercedes F1 stays unaltered, and all three partners are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Increase

The deal would represent a significant increase in value of Mercedes F1 after Ineos Group acquired its stake for £208 million in 2022.

This surge reflects the expansion in market values of F1 teams in the past few years as a consequence of the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which was released last summer and earned over $630 million (£458m) at cinemas worldwide.

The film represents Pitt's most successful film and the most successful sports film to date.

Current Performance

Mercedes are runner-up in the team standings, behind McLaren, with three races left this season.

Their lead driver British driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Written by

Carmen Robinson

A seasoned gaming analyst with over a decade of experience in casino strategy and game development.

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